News Headings

2010 F-150 Overview

2010 F-150 Product Sheet

2010 F-150 OFFERS DIVERSITY TO TRUCK CUSTOMERS: CHOOSE TECHNOLOGY, JOB AIDS, LUXURY OR "ALL OF THE ABOVE"

• F-150 is the only half-ton truck that offers industry exclusive Ford Work Solutions™ technology to help at the job site
• F-150 has received more than 20 awards, including 2009 North American Truck of the Year, Motor Trend 2009 Truck of the Year Award™ and Truck of Texas
• Top safety marks, class-leading capability make F-150 the truck to which all others aspire
• All F-150 4x2 models with 4.6L 3V V-8 engine now achieve 15 mpg city/ 21 hwy

Following on the success of the redesigned 2009 Ford F-150, for 2010 F-150 continues as the benchmark in the full-size pickup segment from the industry’s truck leader. A rugged exterior is highlighted by a dramatic three-bar grille and spacious, flexible and refined interior. Buyers can choose from an unparalleled variety of cab styles and trim levels – including the opulent Platinum series that redefines truck luxury.

Capability is Key

The 2010 Ford F-150 rises to the challenge of tough jobs, featuring a fully boxed frame constructed with hydro-formed and high strength steel side rails for increased durability and safety. The sturdy chassis also delivers class-leading towing and hauling capability across all cab configurations.

Thanks to the strength of the frame and comprehensive package of standard safety equipment, including side-curtain air bags, the new F-150 earned top safety ratings from the National Highway Transportation Safety Administration and the Insurance Institute for Highway Safety.

Complementing the modern frame is a high-tech suite of features that helps ensure the F-150 is sure-footed in all driving and load conditions. F-150 offers standard AdvanceTrac® with RSC (Roll Stability Control™) and Trailer Sway Control, plus an available Rearview Camera System and Integrated Trailer Brake Controller.

The interior of the 2010 F-150 SuperCrew offers usable space for moving people and gear thanks to a stretched cab for better rear seat legroom and cargo capacity. A mechanically articulated second-row seat flips up and out of the way for remarkably easy access. Combined with a truly flat load floor, the new SuperCrew has a class-leading 57.6 cubic feet of space behind the front seats and can accommodate items up to 47.9 inches tall – like that flat-screen TV that needs to be hauled from the electronics store to your living room.

An F-150 for Every Need

Ford’s F-Series may be America’s best-selling vehicle, but one-size-fits-all does not apply to today’s truck buyer. From the Texas rancher to the general contractor in Florida, F-150 customers have different needs and tastes. In response, Ford engineers designed a truck that offers more choice for buyers, enabling the F-150 to meet the widest range of customer needs and wants – all delivered with quality.

Customers can choose from the no-fuss XL workhorse, to the sporty STX and off-road capable FX4, to the mid-range XLT. For those looking for tough luxury, Ford offers the high-end Lariat and King Ranch® F-150 models.

For the 2010 F-150 Platinum series, the most luxurious F-150 ever has been improved with still more standard equipment in the form of:

• Ambient lighting
• Power sliding rear window with defrost
• Sony® six-disc in-dash CD changer
• Satin chrome grille with fine mesh inserts
• 10-way power adjustable bucket seats upholstered with top-quality leather, tuxedo stitching and embroidered logos on the seatbacks
• Heated front and rear seats
  Satin gloss Lacrosse Ash wood grain accents
• Real brushed aluminum panels on dash, center console and doors
• Standard 20-inch, 16-spoke polished aluminum wheels

Under the hood, F-150 is offered with a choice of three modern V-8 engines, mated to either a four-speed or a fuel-efficient six-speed automatic transmission:

• 5.4-liter, three-valve Triton® V-8, which has been optimized for better performance with improved horsepower and torque, and is capable of running on E85 (85 percent ethanol and 15 percent gasoline), regular unleaded gasoline or any blend in between
• 4.6-liter, three-valve V-8, capable of returning 15 mpg city/ 21 highway on 4x2 F-150
• 4.6-liter, two-valve V-8, a third V-8 choice in the line-up that delivers more horsepower with the same fuel economy as F-150’s previous V-6

Both the 5.4-liter and 4.6-liter three-valve V-8s utilize open valve injection. This unique feature improves the flow of fuel into the combustion chamber, which results in an increase in horsepower during towing along with reduced emissions.

The mileage-champ SFE F-150 is no longer a separate model for 2010; the efficiency enhancements found on SFE have been integrated throughout the lineup, permitting an expanded selection of fuel-efficient F-150s. In fact, all 2010 F-150 4x2 trucks equipped with the 4.6L three-valve V-8 engine now achieve the 15 mpg city/21 highway fuel economy previously limited to SFE models.

Most ‘Smart’ Features

F-150's interior features a flow-through console large enough to stow two laptop computers. Special ridges are molded into the edges of the bin to accommodate file folders. The console also has a multi-tiered, removable tray and locks to protect valuables.

More than 30 storage areas are built into the interior, ranging from a bin on the top of the instrument panel to a number of small spaces designed to accommodate tools like cell phones, MP3 players, PDAs and gate access cards.

Large buttons and switches are ergonomically designed and within easy reach and view of the driver. A USB port and auxiliary MP3 player input are conveniently mounted on the dash. Two 12-volt outlets are located on the dash and center console.

F-150's pickup box boasts up to 81.2 cubic feet of storage and is easier to use, more flexible and accessible than the competition. Features like the Stowable Bed Extender, Cargo Management System and Ford’s industry-exclusive Tailgate and Box Side Steps have been designed with everyday use in mind.

Ford Work Solutions™ features an in-dash computer that provides full high-speed Internet and wireless accessories that include a mouse and printer; Tool Link™, a Radio-Frequency Identification (RFID) asset tracking system that enables customers to maintain a real-time inventory of tools or equipment stored in the vehicle; Crew Chief™, a fleet telematics and diagnostics system; and Cable Lock security system to secure large tools or equipment in the cargo area.

To help encourage safer teen driving and safety belt use, all F-150 models except the base XL now incorporate the MyKey™ system. Parents simply program the vehicle key through the message center to incorporate features such as:

• Persistent Belt-Minder®
• Limited top speed of 80 mph
• Traction control system that limits tire spin cannot be deactivated
• Audio system volume limited to 44 percent of maximum volume
• A speed alert chime at 45, 55 or 65 mph

The 2010 Ford-150 also allows truck customers to be connected to the world like never before. Ford has been working with Microsoft, Sony and SIRIUS® to offer customers leading technologies to help them stay connected with their lives while on the road, including:

• Industry-exclusive SYNC®, a voice-activated, hands-free, in-vehicle communications and entertainment system; for 2010, SYNC will also be available with Traffic, Directions & Information Services, providing traffic reports, GPS-based turn-by-turn driving directions, sports scores, movie times and other useful details (not compatible with SIRIUS Travel Link™ or voice activated navigation system)
• SIRIUS Travel Link that, when combined with voice activated navigation, will provide users with a suite of data services including real-time traffic, coast-to-coast weather conditions and fuel price information for over 120,000 gas stations
• Voice-activated navigation that integrates several functions, including voice recognition destination entry, climate control and SIRIUS satellite radio into one easy-to-use system, displaying them on an 8-inch touch screen display
• Available Sony audio system that features 700 watts of power, Digital Signal Processing (DSP) and 10 speakers 

F-150 Safety Technologies
Standard and available 2010 Ford F-150 safety features include:

• Air bags, driver and front passenger
• Safety Canopy® side curtain airbags
• Dual stage front seat-mounted side air bags
• AdvanceTrac with RSC
• Four-wheel ABS brakes
• SOS Post Crash Alert System™
• MyKey
• Available factory-installed integrated trailer brake controller

F-150 Technology and Connectivity Features

Standard and available 2010 Ford F-150 technology features include:

• Ford Work Solutions
  • In-dash computer
  • Tool Link™
  • Crew Chief™
  • Cable Lock
• Auxiliary audio input jack
• SIRIUS Satellite Radio
• SYNC
• SecuriLock® passive anti-theft system
• SecuriCode™ Keyless Entry Keypad
• Navigation system with a 6.5-inch touch screen display
• Rear View Camera System
• Reverse Sensing System
• Power Code Remote Start System

The Ford F-150 is built at Ford's Dearborn (Mich.) Truck Plant and Kansas City Assembly Plant.

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VERSATILITY OF FORD F-150 SHINES BRIGHTLY AT 2009 SEMA SHOW – POWERED BY FORD

• A variety of Ford F-150s will be on display at the SEMA (Specialty Equipment Market Association) show, which is being held Nov. 3-6 at the Las Vegas Convention Center
• Ford F-150 provides the perfect platform for customers and aftermarket companies looking for a way to express themselves and satisfy their requirements, both on and off the job
• Ford’s F-Series is the best-selling line of trucks in the marketplace for 32 years running and the most customized trucks in the $31.8 billion aftermarket industry

LAS VEGAS – The versatility and widespread consumer appeal of the Ford F-150 have made F-Series the best-selling line of trucks in the marketplace for 32 years running – and the most customized trucks in the $31.8 billion aftermarket industry.

Ford will display a creative collection of customized F-150s at this year’s SEMA (Specialty Equipment Market Association) show, which will be held Nov. 3-6 at the Las Vegas Convention Center. Ford is the featured automaker of this year’s show, which is the premier automotive specialty product event in the world.

According to Mark Grueber, Ford F-150 marketing manager, the F-150 is the perfect foundation for customers and aftermarket companies looking for a way to express themselves and satisfy their requirements, both on and off the job.

“The F-150 is the ultimate all-around ‘do everything’ truck, and it is available in 10 different distinct versions, everything from an XL work truck to a Platinum luxury edition to the latest edition – the SVT Raptor – for the ultimate off-road experience,” he said. “People can personalize the F-150 to meet any need and do just about anything with it.”

Ford SEMA Design Manager Melvin Betancourt agrees that much of F-150’s success in the aftermarket is due to its wide-ranging appeal. “Some people use the F-150 as a work truck. For others, it’s a luxury truck,” he said. “And everyone is always looking to create something that’s new that no one else has ever seen.”

K-Daddyz Kustomz, of Bakersfield, Calif., customized an F-150 for SEMA that combines street influence with a touch of urban luxury. “We pretty much did something to every aspect of the truck – from 24-inch wheels with a radical air bag suspension to a fully custom bed enclosure and panoramic sunroof,” said Kyle Gann, of K-Daddyz Kustomz.

The exterior of the K-Daddyz Kustomz F-150 features custom two-tone paint – black on the upper portion of the vehicle and red on the bottom – with silver custom airbrushing and pinstripes in between by Sacred Air. The vehicle is powered by a 5.4-liter supercharged engine.

Rick Spears, owner of Malibu Customz in Knoxville, Tenn., took a very different approach. “We wanted to do something really cool with the F-150, so we decided to create what we call a ‘Freedom Truck,’” he said.

Spears says the F-150 Freedom Truck is designed to honor the men and women serving the U.S. as members of the armed forces. It features airbrushed graphics by famed artist Mickey Harris depicting all five military services – the U.S. Army, Navy, Marine Corps, Air Force and Coast Guard.

“The F-150 is rugged and tough, just like the people who serve our country in the military services,” said Spears.

Malibu Customz also lowered the suspension on the truck and added a supercharger that is expected to give the vehicle 70 percent more horsepower.

“It was strong enough already,” said Spears. “But when we put that supercharger on there, it’s going to be very powerful.”

Ford F-150 project vehicles featured at SEMA this year include:

2009 Ford F-150 by K-Daddyz Kustomz
The crew at K-Daddyz Kustomz has applied their street influence with a touch of urban luxury to this Ford F-150. Staying true to their “In Your Face” style of building, this truck boasts 24-inch wheels with a radical air bag suspension. The custom two-tone paint grabs your attention while remaining classy. And in case you really need to get there quickly, the 5.4-liter supercharged engine will deliver. Whether drawing crowds at a show or turning heads on the boulevard, this F-150 plays for keeps. After all, it’s Built Ford Tough.

2009 Ford F-150 by Malibu Customz
Malibu Customz has taken their talent for customization and accented it by teaming up with world-renowned artist Mickey Harris to create the 2009 “Freedom Truck” as a tribute to all the people who serve or have served in the U.S. armed forces.

2009 Ford F-150 by Superlift
Superlift Suspension Systems has been manufacturing superbly engineered off-road suspension systems for two- and four-wheel-drive trucks for 35 years. Superlift has taken that experience and applied it to Mattel’s Hot Wheels vision of the 2009 Ford F-150. In doing so, they were able to take the F-150 to the next level in style, appearance and performance, while keeping as much detail as possible of the original 1:64 Hot Wheels die-cast model. Superlift has taken a pedestrian F-150 and transformed it into a toy that any man, woman or child would be happy to play with.

2010 Ford F-150 by Ford Vehicle Personalization
Project FX2 Sport 6.2L H.O. showcases the new Ford F-150, the Ford Vehicle Personalization Team, Ford Racing, Genuine Ford Accessories and Ford Licensed Accessories. Starting with America’s best-selling full-size pickup for 32 straight years, the Vehicle Personalization Team delivers the new head-turning 2010 F-150 FX2 Sport production package. The FX2 Sport package is available right now from your local Ford dealer and features a dark billet grille, unique headlamp treatment, monochromatic paint, unique wheels, custom step bars, a sporty deep front valance and sport captain’s chairs with flow-through center console and floor- mounted shifter. Adding Genuine Ford Accessories such as the bed sport liner and Ford Licensed Accessories such as the Hard Color Matched Tonneau Cover, you can easily transform America’s best-selling full-size pickup into a highly personalized vehicle.  

This concept vehicle adds additional excitement by showing concepts presently not available on the FX2 such as the Regular Cab configuration and the power and towing muscle of a 6.2-liter H.O. powertrain. With its Red Candy tinted clearcoat exterior paint and Satin Gold graphics, this vehicle projects even more sport style. In addition to the standard FX2 Sport package content, the show vehicle features concept equipment such as a black chrome billet grille, a Ford Racing rear dual exhaust system with black chrome tips, a lowering kit, a hood scoop and Satin Gold finishes on the wheels and towing hitch accessories. In addition to Trailer Sway Control, which is standard on all F-150s, this vehicle also features available F-150 options such as the Trailer Brake Controller and a navigation system. The result is Project FX2 Sport 6.2L H.O. – sport style that stands out from the crowd at the track, and powerful towing confidence to get you there and back.

2011 Ford Super Duty DeWALT Contractor “Concept”
The new 2011 Ford Super Duty is the ultimate tough truck on any job site. With all-new powertrains, upgraded capability and tougher-than-ever new styling, the rugged, durable and strong truck is a valuable member of any work crew. This custom DeWALT edition of the new Super Duty is designed to drive improved productivity and performance for the serious contractor with a host of innovative features and upgrades inside and out. One of the most powerful enhancements is Ford Work Solutions™, the exclusive system from Ford that helps turn Super Duty into the ultimate mobile office and helps contractors effectively manage their tool inventories through Tool Link™ and Customized On-Board Storage.

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NEW 2010 FORD HARLEY-DAVIDSON™ F-150

TOUGH TRUCK WITH COOL ATTITUDE; NEW DETAILS, INSIDE AND OUT

2010 Ford Harley-Davidson™ F-150

• 2010 Ford Harley-Davidson™ F-150 edition features a new, bold front fascia and grille along with a premium interior and model-specific ornamentation
• Sport suspension and standard 22-inch polished, forged aluminum wheels and tires – the largest available on F-Series – complement refined ride of the new Harley-Davidson F-150 edition

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CHICAGO, Feb. 10, 2009 – The 2010 Ford Harley-Davidson™ F-150 delivers a new standard of “custom cool,” combining the smooth handling and legendary durability of America’s best-selling truck with the authentic styling of Harley-Davidson, the industry leader in motorcycles.

This marks the 14th Harley-Davidson edition of an F-Series truck and latest in a line of Ford Harley-Davidson F-Series models dating back to 2000, which aim to appeal to customers who appreciate quality and unique details only this kind of collaboration can bring.

“Our successful co-branding, unmatched in the industry, offers customers true specialized truck luxury,” said Derrick Kuzak, Ford’s group vice president of Global Product Development. “Just like with our other associations, we’ve linked with an industry leader to offer the best
of the best.”

The successful collaboration between these two icons of the open road has produced eight F-150 models, as well as six Super Duty F-250, F-350, and in 2009, the first Harley-Davidson F-450 edition truck. The 2010 Ford Harley-Davidson F-150 is the first Harley-Davidson edition vehicle built off the award-winning new 2009 Ford F-150.

“This truck builds on the legacy of toughness that’s been the hallmark of the Ford F-Series brand,” said Matt O’Leary, chief engineer. “Now we’re giving customers more of everything they love with the best F-150 and the boldest Harley-Davidson F-150 ever – featuring a fully differentiated design, all-wheel-drive capability, 22-inch wheels and a knock-out interior.”

The exterior of the 2010 Ford Harley-Davidson F-150 offers a bold front fascia and six-bar shaped billet style grille and boasts specialized forged aluminum and Harley-Davidson® chrome badging. The truck will have a lowered appearance because of a fully integrated deployable running board.

Also standard are 22-inch low-profile performance tires – the largest in the F-Series lineup –
and Euroflange forged wheels with a polished and painted center wheel cap. The paint selection is classic Harley-Davidson – Tuxedo Black and the first Ford application of Lava, a deep maroon with three-color metal flake.

The interior is customized to appeal to the truck buyer who appreciates the attention to detail for which both Ford and Harley-Davidson are renowned.

“There’s a real tie-in between the truck’s interior and exterior designs,” said Patrick Schiavone, Design director. “It’s very much like how some customized Harley-Davidson motorcycles have a prominent theme that runs through them. That’s how we tie it in with custom bikes.”

Also impressive are the seats and console lid, which features hand-made cloisonné badges; the console has a limited-edition serialization plate.

“These handmade badges continue our theme of premium Harley-Davidson offerings,” said Schiavone. “Probably the only place that most people have seen hand-made cloisonné is on premium Harley-Davidson motorcycles. It’s really high craftsmanship, and people will recognize it as another connection between the two brands.”

Linkage is apparent even in the smallest details, such as adornments on the seats.

“The theme of the seat was designed to resemble a Harley® biker jacket,” Schiavone said. “We even used authentic materials you’d find on Harley-Davidson MotorClothes® brand apparel.”

The seat backs feature ribbed leather treatments, engraved Harley-Davidson button snaps and even zippered map pockets featuring zippers from Harley jackets.

It is important to the Ford Design team that the truck remain genuine to enthusiasts of Harley-Davidson, customers who traditionally are as loyal to their motorcycles as F-150 owners are to their trucks.

That’s why the team meets regularly with Harley-Davidson designers and travels to motorcycle events throughout the year – including Daytona Bike Week, Sturgis Motorcycle Rally and Harley-Davidson dealer meetings – to talk to current and potential customers. The team wants to be sure that when Harley-Davidson owners or enthusiasts need a truck, this is the truck they choose.

“We talk to everyone we can; we find out what the customer values,” O’Leary said. “We look at what they like, what they want, and what they wish they had, and we go from there.”

“No one understands their customers better than Harley-Davidson and Ford,” said Joanne Bischmann, vice president – Licensing, Harley-Davidson Motor Company. “We’re proud to share the spirit of Harley-Davidson authenticity in a unique interpretation of America’s favorite truck, the F-Series.”

About the F-150
On the new F-150, there’s a wealth of content complementing its unique appearance. The 2010 Ford Harley-Davidson F-150 is equipped with a 5.4-liter three-valve engine, which is rated up to 320 horsepower and 390 ft.-lbs. of torque and mated to a six-speed automatic transmission with a sport-tuned exhaust and a top speed of 115 mph.

The truck is available with 4x2 or an optional all-wheel drive, which features settings of 4x2, AWD and 4x4 high, unique to the Harley-Davidson edition on the F-150 platform. All 2010 Ford Harley-Davidson F-150 models will be SuperCrews.

The F-150 is new inside and out. The Ford truck team adopted a holistic, 360-degree approach to revamping the vehicle – from its segment-first features to the tough new exterior, a more spacious, flexible and refined interior and an unparalleled choice of cab styles and trim levels.

The improvements are just as dramatic beneath the sheet metal. They include a new high-strength, lighter-weight chassis that delivers even more horsepower, unsurpassed fuel economy and class-leading towing and payload capacity.

The new design has garnered an impressive array of awards:

• F-Series is the best selling vehicle in America for 27 consecutive years; best-selling truck for 32 consecutive years
• Motor Trend 2009 Truck of the Year Award™
• Top honors as “Truck of Texas” as well as “Best Luxury Pickup” for the 2009 F-150 King Ranch from Texas Auto Writers Association
• 2009 North American Truck of the Year
• “Best Overall Half-Ton Pickup” from PickupTrucks.com
• 2009 Best Redesigned Vehicle from Kelley Blue Book’s kbb.com
• “Automotive Excellence” award in the Workhorse Category from Popular Mechanics
• Motor Trend's Truck Trend Top 5 Trucks from Specialty Equipment Market Association (SEMA) for 2009 Ford F-150 Heavy Duty DeWalt Contractor Concept
• Detroit Free Press Truck of the Year
• Detroit News Truck of the Year
• Best Truck by Florida Monthly
• Playboy’s 2009 Best Pickup
• “Accessory-Friendly Truck” Design Award from SEMA
• America’s Safest Full-size Pickup with 5-star frontal and 5-star side-impact crash-test ratings, the highest possible scores, in the National Highway Traffic Safety Administration (NHTSA) tests.
• “Top Safety Pick” from the Insurance Institute for Highway Safety for its standard safety technology: Safety Canopy side curtain air bags and AdvanceTrac with Roll Stability Control
• “Residual Value” award from Automotive Leasing Guide (ALG) for retaining the highest percentage of its original price among 2009 full-size light duty pickups at the end of a conventional three-year lease, based on ALG projections

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