News Headings

2010 Focus Overview

2010 Focus Product Sheet

MORE STANDARD SAFETY, TECHNOLOGY FEATURES MAKE 2010 FORD FOCUS AN EVEN BETTER VALUE

• 2010 Focus adds MyKey™, Remote Keyless Entry, power locks and a driver's message center as standard equipment
• Four-wheel ABS brakes and AdvanceTrac® with Electronic Stability Control (ESC) now standard on all Focus models
• SYNC® with Traffic, Directions and Information helps Focus owners stay ahead of the curve

Ford Focus continues to offer tremendous value for the 2010 model year, packing even more premium content into its practical sedan and sporty coupe versions.

Safety is at the forefront of Focus refinements for 2010. All Focus models now feature four-wheel ABS brakes standard, and working in conjunction with the ABS system, standard AdvanceTrac with ESC uses sophisticated sensors to help keep the car under control. Also standard on Focus SE, SES and SEL trim levels is a perimeter alarm system to discourage vehicle theft and tampering.

To help encourage safer teen driving, all Focus models now feature the MyKey™ system. Parents simply program the vehicle key through the message center to incorporate features such as:

• Limited vehicle top speed of 80 mph
• Traction control system that limits tire spin cannot be deactivated
• Audio system volume limited to 44 percent of maximum volume
• A speed alert chime at 45, 55 or 65 mph

Keys are also at the heart of another 2010 Focus upgrade. One of the most popular Focus options has consistently been Remote Keyless Entry. For 2010, Ford has made Remote Keyless Entry standard across-the-board on Focus, along with power locks. A driver's message center that displays key vehicle information to the driver, including instantaneous fuel efficiency, has also been added as standard equipment.

SYNC Standard on Focus SES, SEL

Setting the Focus apart from other small cars is Ford's industry-exclusive Ford SYNC® technology, which is standard equipment on the SES/SEL series and optional on SE. SYNC is a fully integrated in-vehicle, voice-activated communications and entertainment system allowing customers to use their Bluetooth®-enabled cell phones and digital media players.

New this year, SYNC with Traffic, Directions and Information provides simple hands-free access to personalized traffic reports, precise turn-by-turn driving directions and up-to-date information including business listings, news, sports, and weather.

Design Enhancements Continue

Following on Focus' sporty redesign last year, 2010 models get further refinements and styling upgrades. Focus SE models now can be equipped with a power moonroof and premium audio system, while buyers of SE sedans can deck out their rides with a new appearance package consisting of:

• 15-inch alloy wheels with unique machined-face finish
• Decklid spoiler
• Fog lamps

Owners opting for the Focus SES also get a distinctive look and feel. SES models include standard 17-inch premium painted wheels and performance-tuned suspension. SES sedans now feature the euro-look fascia from the coupe, and new dark chrome on the grille, headlamp and tail lamp trim. Three new paint colors – Natural Netural, Blue Flame, and Ingot Silver – have been added to the 2010 palette.

Fuel-efficient Powertrains

All Focus models are powered by a standard 2.0-liter Duratec® 20 dual-overhead-cam (DOHC) I-4 engine that delivers 140 horsepower in most applications, and 143-hp when combined with a sport-tuned exhaust and five-speed manual transmission in the coupe bodystyles.

Also available is a super-clean, 136-hp Duratec 20E engine that qualifies Focus as a Partial Zero Emissions Vehicle (PZEV) in California emissions states. The 20E's tailpipe emissions are cleaner than some hybrid gas-electric vehicles'.  

The Duratec 20 and 20E in Focus Coupe are mated to a five-speed manual transmission and achieve EPA-estimated fuel economy of 35 mpg highway.

 

The 2010 Focus Sedan is available in S, SE, SES and SEL trim, while Focus Coupe is available in SE and SES trim. All Focus models are built at the Wayne (Mich.) Assembly Plant.

Focus Safety Technologies
Standard and available 2010 Ford Focus safety features include:

• AdvanceTrac with ESC
• Standard Four-Wheel Anti-lock Brake System (ABS)
• Dual-stage front air bags
• Frontal side-impact air bags and side curtain air bags for both rows of seating
• Occupant sensing system
• Belt Minder® for driver and front passenger
• MyKey
• LATCH (Lower Anchors and Tethers for CHildren) system on rear seating positions
• SecuriLock® passive anti-theft system (PATS)
• Tire Pressure Monitoring System (TPMS)

Focus Technology and Connectivity Features

Standard and available 2010 Ford Focus technology features include:

• SYNC with Traffic, Directions and Information 
• SIRIUS® Satellite Radio with pre-paid initial six-month subscription
• Driver's Message Center
• AM/FM/CD/MP3 capable audio system with input jack and speed-sensitive volume control
• Premium Audio with 190 watts, eight speakers and separate 8-inch subwoofer

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FORD FOCUS EARNS IIHS 'TOP SAFETY PICK'

By Staff Report
Published: July 21, 2009
Updated: July 21, 2009

SUMMARY:

• The 35-mpg Ford Focus, loaded with safety technologies – including six advanced air bags, stability control, and lightweight, high-strength materials – earned a “Top Safety Pick” rating from the International Institute of Highway Safety (IIHS)
• Ford is launching its exclusive MyKey teen-safety technology on Focus this summer
• Ford’s SYNC system comes standard on most Focus models, allowing drivers to operate their mobile phone, car stereo and other technology without taking their eyes off the wheel
• Ford has the most vehicles that have earned “Top Safety Pick” of any automaker

CONTEXT / BACKGROUND:

The 2009 Ford Focus coupe delivers up to 35 mpg and features six standard air bags, standard ABS and available stability control – features that helped it earn a “Top Safety Pick” award from IIHS. Focus will be among the first vehicles to offer MyKey, which allows parents to limit the top speed and radio volume, and set other limits, when their teen is driving.

DETAILS:

Small Car Safety
The 2009 Focus uses high strength steel throughout its structure, is loaded with six standard airbags – including side curtains and seat-mounted air bags – and comes with new front seats designed to perform well in dynamic rear impact collisions.

The Focus’ front seats are designed to help reduce the risk of soft tissue neck injuries, commonly referred to as “whiplash,” by keeping the occupant in the proper position in the event of a rear collision.  The head restraint and seatback work together to maintain the occupant’s alignment by supporting the head, neck and torso. This helps manage the crash forces and minimizes the chances of whiplash-type injuries.

Focus features Ford’s fully integrated, computer-driven Personal Safety System™, which employs nearly a dozen technologically advanced components.  It analyzes different frontal crash conditions and deploys the appropriate occupant protection systems for the specific crash conditions.

A new option for 2009 is electronic stability control (ESC), which uses sophisticated sensors and the anti-lock braking system to help drivers maintain control of their vehicle under a variety of driving conditions.

MyKey Promotes Teen Safety
Later this summer, Ford will begin rolling out its innovative MyKey technology, which is designed to help parents encourage their teen-agers to drive safer and more fuel efficiently, and increase safety-belt usage.

The feature will debut as standard equipment on the 2010 Ford Focus and will quickly become standard on many other Ford, Lincoln and Mercury models.  It allows owners to program a key that can limit the vehicle’s top speed and audio volume.  MyKey also encourages safety-belt usage by muting the audio system until front occupants buckle up.  

SYNC Helps Drivers Remain Focused
Also setting the Focus coupe apart from other small cars is Ford’s industry-exclusive SYNC® technology, which is standard equipment on the SES and SEL series and optional on the SE. Ford SYNC, introduced first on the 2008 Focus, is a fully integrated, voice-activated communications and entertainment system allowing customers to operate their Bluetooth®-enabled cell phones and digital media players with voice commands.

Recent Ford telematics research shows that Ford SYNC hands-free system significantly reduces the level of distraction when drivers select a phone number or choose a song on their MP3 player compared with the same operations with hand-held cell phones and music players.  For example, reading a text message on a handheld phone typically took the driver’s eyes off the road for 11 seconds compared to about 2 seconds when listening to the text message with SYNC’s text-to-speech output.

Ford’s research is consistent with a prior Virginia Tech and the U.S. Department of Transportation study, which concluded that manually dialing a handheld device – a task that requires glancing away from the road – while driving was almost 2.8 times riskier than normal driving. However, the on-the-road study showed that talking/listening on a hands-free phone while driving was no riskier than normal driving.

Bumper to Bumper Compatibility
Ford continues to build safety into small cars while leading industry efforts to make the bumper structures of larger vehicles such as crossovers, SUVs and pickups more crash compatible with the bumpers of smaller vehicles, including the 2009 Focus.

Ford was the first to market with crash structures to make passenger cars, such as the Focus, more compatible with SUVs.  Product design revisions make both types of vehicles more resistant to damage and less likely to cause damage in low-speed crashes.

Fuel Efficient Focus
The 2009 Focus Coupe is equipped with a 2.0-liter, Duratec 20 dual-overhead-cam (DOHC), I-4 engine that delivers 143 horsepower when combined with a five-speed manual transmission and 140 horsepower when paired with a four-speed automatic transmission.

Also available is a super-clean, 130-horsepower Duratec 20E engine that qualifies Focus as a Partial Zero Emissions Vehicle (PZEV) in California emissions states. The 20E’s tailpipe emissions are cleaner than some hybrid gas-electric vehicles'. The Duratec 20 and 20E in Focus Coupe are mated to a five-speed manual transmission and achieve EPA-estimated fuel economy of 35 mpg highway.

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NEW FORD FOCUS RS PRODUCTION STARTS

Most breakthrough innovations make their greatest contributions when they become products people can buy. Here, Popular Mechanics awards the top 10 most brilliant gadgets, tools and toys that you can buy in 2009.

By Staff
Published: January 22, 2009

COLOGNE/SAARLOUIS, January  – The first production example of the exciting new Ford Focus RS rolled off the production line today at Ford of Europe's Saarlouis plant in Germany.

The 305 PS (224 kW) / 440 Nm top of the range performance version of the Focus extends the flexible production mix at the Saarlouis Plant. The German facility already produces the Ford Focus range in 3- and 5-door hatchback, wagon and sporty ST bodystyles, plus the
C-MAX and Kuga models.

Saarlouis is one of Ford's seven vehicle assembly plants in Europe. More than eleven million vehicles have been produced there since its opening in 1970, including the Ford Escort, Fiesta and Capri.

The new Ford Focus RS will be available in more than 20 European countries including Russia, with the UK, Switzerland and Germany expected to be the highest volume markets.

The Saarlouis team will build into the car a number of unique exterior and interior design details including new body parts to incorporate wider wheel arches and a wider track, complemented by revised, deeper side rocker mouldings and unique front and rear bumpers.

At the rear a large venturi tunnel and a dramatic rear spoiler create a purposeful look. Such is the exclusivity of the new RS, that customers will have a choice of just three expressive exterior colours: Ultimate Green, Performance Blue and Frozen White.

"We are excited that a new RS-badged Ford performance model is back in our portfolio and that production at Saarlouis is starting on schedule," said John Fleming, Ford of Europe Chairman and CEO. "We've had a huge amount of interest in this model from the loyal army of Ford RS enthusiasts as well as potential customers who have never owned an RS before. I am confident that they will fall for it the moment they get behind the wheel." 

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